The cost of marketing without accountability

Marketing without a plan doesn't look expensive in the moment. It looks like a boosted post here, a referral there, nothing alarming month to month. The cost shows up later, as months of spend with no compounding return.

Accountability starts with attribution: before adding a new channel, get clear on what's actually working in the channels already running. Most businesses defer this because the answer can be uncomfortable.

A monthly review of spend, output, and what it produced is often the single change that converts marketing activity into a system with a definition of done.