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Building executive dashboards leadership actually opens

Most dashboards get built once and ignored within weeks. The ones that survive are designed around a small number of weekly decisions.

7 min read
01

A dashboard nobody opens is usually not a data problem - it was built to display information rather than to support a decision. Those are different briefs, even when treated as one.

02

Work backward from the decision: what does leadership need to decide this week, and which three numbers inform that decision? Everything else is a candidate for removal.

03

Keep it to one screen. Once it requires scrolling, it is functionally two dashboards for two audiences, built as one.

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