Structuring for scale at Wit & Chai Media Group

Redesigned org structure, delivery workflows, SOPs, and KPI reporting across a high-growth creative agency.

Rs 7.2 cr

Annualized Revenue Growth

30%

Execution Time Reduction

Objective

The client roster had grown faster than the agency's internal structure. Delivery depended on a small number of senior people, almost nothing was documented, and leadership had no reliable way to see which projects were profitable and which weren't.

Approach

Mapped the existing delivery workflow from intake to handover to identify bottlenecks
Redesigned the org structure around clear pods and ownership
Documented SOPs for onboarding, delivery, and client reporting
Built a KPI dashboard covering utilization, delivery time, and margin

Outcome

Within two quarters, execution time was down 30% and annualized revenue had grown by Rs 7.2 cr. Leadership could check project health directly, without requesting updates.