Marketing backbone for Gravity Hospitality

Unified fragmented brand activity with analytics, CRM tracking, playbooks, and property-level training.

12+ mo

Transformation Support

Live

Booking Visibility

Objective

Each property ran its own marketing independently, with no shared analytics or CRM discipline. Leadership had no reliable visibility into booking performance across the portfolio.

Approach

Unified marketing activity under a single analytics and CRM system
Built property-level playbooks for consistent execution
Delivered training so property teams could run the system independently
Established live booking visibility for leadership

Outcome

Over 12+ months, the group moved to live booking visibility across every property, with a marketing backbone built to hold through staff turnover.